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Industry News

The role of AI tools in the candy industry

Artificial intelligence (AI) is an important driving force leading a new round of technological revolution and industrial transformation. The 2023 Central Economic Work Conference proposed to vigorously promote new industrialization, develop the digital economy, and accelerate the development of artificial intelligence. In recent years, the deep application of AI in the food industry has injected new momentum into the industry's development. According to data released by market analysis firm Mordor Intelligence, it is expected that the application value of artificial intelligence in the food and beverage market will reach $29.94 billion by 2026, with a compound annual growth rate of over 45.77% from 2021 to 2026. With the infiltration of AI into various aspects of the food industry, how to view the positive and negative impacts of AI in the food field has become a hot topic of discussion in the current industry and scientific community. Design formulas, draw packaging AI integration into the entire food brand chain At the beginning of 2023, artificial intelligence represented by ChatGPT will make a strong push, and the food industry will see a wave of "AI+" ideas emerging in various aspects such as marketing, packaging, and products. AI technology has broad application prospects and market space in the food and beverage industry, playing an important role in every aspect from research and development, production, sales to quality control. AI technology has improved the production efficiency of enterprises, which will help optimize sales models, change their product research and innovation methods, and profoundly change the market competition pattern of the food and beverage industry. ”Senior artificial intelligence expert Guo Tao said. Previously, Coca Cola's global creative platform "Le Chuang Wu Jie" launched a new limited edition product - the first sugar free Coca Cola "Future 3000 Years" created in collaboration with AI. It is understood that this is a commercial product that involves AI technology in taste development, packaging design, and product promotion. Many food brands also use AI as a key tool for digital transformation, constantly pushing the boundaries of imagination. Nestle is one of the first food and beverage companies to enter the AI industry, attempting to improve employee productivity by providing generative AI for daily office use. At the end of 2023, McDonald's announced a partnership with Google to deploy generative AI to optimize massive data from thousands of restaurants, hoping to improve restaurant operational efficiency. AI technology is bringing a disruptive technological revolution to the food industry. In addition to providing assistance in daily office work, AI has demonstrated astonishing efficiency and "talent" in new product development speed, creativity novelty, and consumer taste preference grasp. In October 2022, Kraft Heinz released a plant-based cheese developed based on AI technology. In March 2023, Zhong Xuegao launched a popsicle with the selling point of "AI full chain creation". The product relies on AI technology to complete multiple aspects from naming, flavor selection, packaging design, and product promotion; In April, Yili launched six milk packaging designs made by AI, corresponding to six keywords: "technology sense, natural vitality, Eastern aesthetics, futurism, minimalism, and childlike innocence"; In May, Wang Laoji launched the first batch of AI independently designed tank bodies - "Thousand Mile Jiangshan Tank", "Mountain Stream Moon Color Tank", "Climbing High to Observe Autumn Tank" and "Green Pine Lingyun Tank". The relevant person in charge of Wang Laoji once said, "In the production and design process, AI technology can provide more diversified ideas and technical assistance. In the field of design, which requires great creativity, using AI tools, companies can efficiently present their ideas


2025-09-26

2025 Candy Market Trends

With the upgrading of consumption, traditional foods are becoming increasingly healthier, and candies are also upgrading towards a healthier direction. At present, the entire candy industry is trying to find new breakthroughs in creativity such as functionality, vegetarian nutrition, and sugar reduction, which has become a key trend in the innovation of the candy industry. Functional sugar In the candy category, functionality is a promising development direction. Although the market share of functional candies is relatively small at present, their health benefits are still a significant growth point that cannot be ignored. According to data from the China Academy of Commerce Industry Research, the sales of functional candies in the domestic market have grown significantly, and it is expected that the functional candy market will exceed 8.6 billion yuan by 2022. According to NBJ data, the global sales of functional candies doubled in just four years (2014-2018). Among functional candies, gummies are particularly popular. According to Tmall's consumption data, in 2020, functional gummies became a rapidly growing consumer form of health products among young groups such as the post-90s and Z-generation. At present, there are gummies on the market that supplement vitamins and minerals, DHA gummies, yeast zinc gummies, probiotic gummies, melatonin gummies, collagen gummies, and other products. The emergence of functional candies is an extension of traditional candy brands to high-end product categories, and it is a high-level and multi-level demand from consumers for candy products. sugar-free candies With the increasing demand for health, the trend of "low sugar, no sugar" has emerged, and consumers have also made demands for candy products - not only to be nutritious and healthy, but also to have less sugar. Against the backdrop of sugar reduction becoming a global trend, the daily demand for traditional candies is gradually decreasing. The report on in-depth market research and investment strategy recommendations for the candy industry from 2019 to 2023 shows that in 2017, China's candy production was 3.31 million tons, a decrease of 6.0% from 3.52 million tons in 2016; In 2018, China's candy production decreased to 2.88 million tons, a year-on-year decrease of 13.0%, and the decline rate further increased. For this reason, many companies have launched sugar free lollipops, such as Dr. Xiong's sugar free lollipop, Three Squirrels and Little Deer Blue Blue Sugar free lollipop, Sugar Cube Sugar free lollipop, etc. The development of sugar free candies is worth looking forward to. Vegetarian candy The plant-based proposition is another important consumer trend in the candy market. Data shows that from 2016 to 2020, the compound annual growth rate of candy products claiming to be vegetarian was 17%, while the compound annual growth rate of candy products claiming to be plant-based more than doubled last year. Candy manufacturers are removing raw materials such as dairy products, gelatin, and blush to meet the growing demand for plant-based products, which are not only seen as healthier but also more ethical and sustainable. For example, the low sugar vegetarian gummies launched by Canadian candy brand Yumy Bear use plant-based ingredients instead of gelatin. In recent years, with the diversification of consumer health demands, many candy manufacturers have regarded the research and development of new products that meet consumer needs as their top priority, injecting new vitality into the candy market with a continuous stream of innovative products. Riding the "health" train, the candy industry is slowly moving forward.


2025-09-26

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